I don’t know why they didn’t just take a timeless classic Ferrari shell, stick a powerful as fuck EV ‘engine’ in it, maybe tweak the exterior very slightly, and go to town on the interior. Win.
Wow, that looks like shit.
Yeah it looks like a receptionist desk
Seems like Ferrari would know what a Ferrari looks like. I mean, everyone else does.
I don’t think it looks all that bad. Also of all the backlash people, how many were ever going to buy one?
Complete non story this one. It’s been pushed by the anti-EV crowd
Bro come on. Like the other person said, it doesn’t look like a Ferrari. It looks like an econobox. I don’t get why it’s so hard for them to make it look like a super/hypercar. Nobody wants to spend half a mil (or whatever) on this soccer mom-looking-ass-car.
It would be a good looking Renault Megane. It’s a terrible looking Ferrari. It has nothing Ferrari about it.
Yeah, I can see that. Sort of my issue with the EV Mustang. It isn’t just an EV version of the Mustang. It’s a completely different car. Just call it something else. Maybe a different horse breed.
The Ford Morgan.
The issue is that ferrari is only as valuable as it is perceived. If the brand is not thought of as being the best, then the product will not sell well (at the price).
The electric part isn’t the problem, nor the marketing, it’s the… well yk
I don’t think marketing is to blame here…
depends if there were responsible for the design brief
The replacement comes from BMW, what could go wrong? $640,000 for the car, and $1,250 monthly subscription if you want the wheels to turn.
I Just dont understand why everyone seemingly make EVs ugly on purpose…
I don’t now if I’d call this ugly.
Xiaomi SU7
Up to 1548 Hp…
I don’t agree, but a lot of times the design is driven by efficiency, as it is far more important for an EV vs. ICE
I just don’t like that so many of them are fucking hatchbacks. I just want a sedan (that isn’t a god damned Tesla).
The 80s racing Volvo station wagon was sick.
What’s wrong with hatchbacks for you? Is it just the appearance? Genuinely curious. Toyota Crown is a fastback sedan, although it’s quite tall and I assume the rear glass is a liftback.
I just don’t like that style of car.
That reminds me of the Opel Ampera. The original 2013 model was a decent looking sedan.
But every new model in that line has been a fugly hatchback…
The Taycan is gorgeous.
There’s two big reasons.
No front grill
So much of a brand’s identity can be carried by the grill and headlights. And on an EV, there’s no need for a grill. But just a slab of flat metal looks weird, so they add stuff to break it up.
Drag
The range of an EV is a lot more sensitive to drag than an ICE car.
So in order to reduce the drag, shapes are smoothed out.
Aero efficiency becomes a much bigger priority than looks.
I think you’re right, but optimising for drag is going to change all cars into the same thing. If brands want to retain any kind of identifiable look, they need the engineering to give them some slack.
The front grill isn’t a problem for Ferrari design language. The 296 “grill” is mostly the haunches. An electric 296 would just flatten that out.
Similar story on drag, once you get rid of the mid engine air intake, drag would probably be within respectable drag for EV.
Questions would be about if they want a lot of battery range. This would screw up weight and ride height.
The secretly don’t want to manufacture them so they make them look like shit?
Obviously they can be made to look normal, the Ford Lightning & Mach E, Lucid, Polestar, and even a Tesla all look pretty normal and arguably some look really nice. But ask a mainstream manufacturer to make an EV car and they look stupid half the time. The Prius finally doesn’t look like it’s trying to virtue signal with its ugliness, so designs can be improved too.
But ask a mainstream manufacturer to make an EV car and they look stupid half the time.
IMO, it’s probably more that they overdesign them. They want the EV to look futuristic and unique compared to their regular cars, but their cars already look like that to some degree, and so they overcook the design into looking like some science fiction vehicle. Take the Ferrari, for example, they tried to make it have a floating arch where the hood would normally be.
That’s fine for a movie or video game, but in real life, coupled with the practical limits, it just doesn’t look very good.
The Ferrari was designed by Jony Ive. It definitely looks like something he would design. He’s all about clean, minimalist design where everything is utilitarian.
Ferrari as a brand is about beautiful extravagant design in the fastest and least useful vehicles on the planet.
I can’t think of a less synergistic combination that Ferrari and Jony Ive.
Better fits for Jony Ive would be Hyundai, Kia, BMW and Mercedes. Those four are making some ugly ass cars that need to go back to the drawing board.
So, you are Ferrari and you hire the designer of the fucking original translucent iMac.
The Luce is the iFerrari.
I think the Cadillac is doing a good job with their new EV design. They do a good job of making it look like a Cadillac but better.
That‘s definitely a possibility. People don‘t want futuristic unless maybe it‘s a sports car, and even then it‘s iffy.
I don’t agree on the Prius. The 2026 version has worse consumption and a smaller trunk so it could look more like any other SUV. People buy these cause they are the best economics for the size and Toyota made it more like “what they think a phev suv should look like”. I’d say that’s the opposite of your point.
2024 and 2026 Prius both show 57/56 city/highway economy on fueleconomy.gov for the most economic models. The 2022 shows 54/50, the 2019 58/53.
So it looks like average economy has improved.
As for cargo, that’s unfortunate to lose space, but if they can get more people to buy the car because it looks more “normal” then that’s better, no?
Dont throw sense their way 😅
More people using less fossil fuels = better always
Tesla look like poo. Polestar are nicer by a mile but the backwindow is veey EV aesthetic
So people won’t buy them. O&G companies still own the auto industry.
I actually really like the look of my Renault Megane E-Tech
Battery could be better, but else I’m really happy with it - and the look of itAlso completely subjective…
The Ferrari Ev looks sick as do Hyundai’s offerings and hell even the new Prius is pretty cool. (I know it’s a hybrid)
Maybe you just have a really narrow scope of appreciation lol.
The fact that you’re mentioning it in the same sentence as a Hyundai is the problem with the Ferrari design. It just looks like a much cheaper car.
I agree, debates about the ugliness or attractiveness of inanimate objects are very confusing.
Audi has the best looking cars to my eyye, of all the standard person cars. Their EVs are asstastic looking.
they’re trying to compete with Renault’s handsome EV designs
The Renault 5 EV is really cool.
People who drive gas cars personally, make ugly EVs. They don’t build cars for themselves, they build cars for what their prejudiced minds think EV drivers want. The problem here is probably that none of the Ferrari leadership drives an EV.
I don’t even think it looks that bad, it just doesn’t look like a Ferrari
It looks fine.
It just looks like a minimalist hatchback in a era where minimalist design is already overused.
The interior is the only part of this vehicle that is actually interesting.
I imagine that’s the issue, that it does in fact not look like a Ferrari, when it is supposed to be a Ferrari.
Yeah definitely, like if Audemars Piguet released watches that didn’t look like an Audemars Piguet they’d definitely get a similar reaction from similar clientele.
Like this?
Technically that’s a swatch release, similar to the Moonswatch. People went crazy for the royal pop though, more than I thought they would.
I know but it has their brand name all over it, so they have to own it as well.
I saw a lot from both sides. Some loved it and others were pissed.
No doubt!
I saw an image edit with a Toyota Prius badge and I legit liked it
Hyundai’s Ioniq Venus concept actually kind of looks like if Ferrari designed a Prius
Front end looks very Lamborghini to me.
Tbh I don’t know high-end cars well enough to tell the difference. I thought some of the older Ferrari designs had that angular front, though?
That was in the 80s when everything was angular. Lamborghini kept that going while Ferrari trended toward pointed front bumpers, rolling curves, and a bigger back end. The quintessential Ferrari is the 2002 Enzo Ferrari and this borrows non of the design elements from that.
Don’t get me wrong, I actually don’t mind the design of the Ferrari Red Luce. The other colors look horrendous for some reason, but the red works for me. If I were nitpicking though, I think they could have slimmed down the chassis, gave the front end a bit more aggressive point, and reworked the back end to not look so flat. The designer is a former Apple guy and I think it shows. Purists would have wanted something bold to showcase a new era for Ferrari I think.
Ah, gotcha. I didn’t realize they had an external designer for this, but I can totally see Ives’ touch now that you’ve pointed that out. It seems like a really odd choice to use an external designer with a very different design ethos on a product that is to launch that new era. I could see it as a one-off collaboration where they go “Look, we let Jonny Ives design a Ferrari!”, but this is the foundation of a new category of vehicles for Ferrari.
The fact that this new vehicle doesn’t lean on the brand’s own history and design ethos tells me as a consumer that Ferrari either doesn’t have faith in its own design team anymore or is run by a bunch of out-of-touch executives who have no clue what their market wants. Either way, it’s pretty damning.
Honestly, too many Cybertruck vibes for my taste. Maybe it’s better from other angles
I feel like this what a more finished design of the cybertruck could have been. Personally, I like the sharp angles and strong lines on this car (to clarify, the cybertruck is fugly and has no redeeming qualities) and hope we see more of this style in the future.
I don’t mind the angular design, it’s the specific design element of having a straight line from the headlight to above the passengers with the huge windshield. It just seems like it has so many drawbacks for driver visibility and other packaging issues. There’s a reason you don’t normally see this outside of really low cars, or buses/trucks with a flat front.
That’s kinda neat looking honestly.
I totally agree. It looks like a startup made a concept of a vehicle in a movie. It’s not ugly by any means ugly but when I see a Ferrari I KNOW it’s a Ferrari. Same way with a McLaren or a Lamborghini.
Its growing on me. And the rims as an old GenX’er didn’t Vector have a set like that w/ the Bi-Turbo/Twin Turbo? I like the “Jet Turbine” look of them.
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But I can see why an EV Ferrari would get backlash from the purists. Its not a traditional ICE race car. That said I see racing going to EV as the torque is insane on electric. We are already seeing it in drag bikes
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Another prediction on EVs, their charging bottle neck will be filled by standardized batteries that can be removed by a robot.
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Like a car wash you pull up, a clanker comes up from the floor and removes your batteries. They go into inventory to charge and can be cell by cell inspected and charged batteries are installed. 10 minutes TOPS.
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This fixes recycling and repair. I’m sure I’m not the first to think of this, but its going to happen.
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Oh and your correct this looks NOTHING like a Ferrari, I mean not even “Ferrari Red®”???
We need better formatting of text on here asap,
Like a car wash you pull up, a clanker comes up from the floor and removes your batteries. They go into inventory to charge and can be cell by cell inspected and charged batteries are installed. 10 minutes TOPS.
This is already being done in China.
Your battery take won’t come to fruition any time soon in the consumer market. Commercial trucking and such I can see, but consumers value interior space and standardizing a battery limits what you can do with the interior. Automakers would never pigeonhole themselves like that. Look at the cellphone and laptop market and their batteries.
The dual color scheme makes it look bad. Would look significantly better as one color.
There was no reason to make it look so out of place, unless they actually wanted to tank sales. Nothing about its look is necessitated by the EV drive train versus ICE.
That’s not a marketing issue, that’s whoever approved that design. Which, to be fair, may be the marketing boss depending on how their corporate structure is.
Why don’t they ever do retro designs and bring back popular classic looks? An electric F40 would probably sell like crazy.
They just reissued the Testarossa.
And it’s a hybrid.
It’s definitely not possible to create something that looks exactly like that with modern safety design standards but they are being very stupid by not at least trying to evoke that more in their cars.
Then again, as far as I understand it, rich people are completely detached from my idea of good taste. So we might like the classic designs and the companies might know their customers prefer novelty or “the next big thing” over that kind of continuity
Plus the EV platform package they used is basic AF and the battery under the seats means you have to elevate the cabin a lot
Low volume high end cars usually had a lot of overengineered solutions to problems that are now easily solved in modern budget cars by software and new materials/manufacturing. They could come up with a complicated battery system that gives them more design flexibility if they wanted to. They fucking should frankly.
The one in the pictures had a fuel bladder system IIRC. Not as exotic as figuring out asymmetrical distribution of multiple different sized battery boxes, but they did weird stuff to make their cars all the time. That’s the point of exotic cars that look stupidly different from other cars.
Cars are a weird one because they are a big part of the system of why the world sucks and luxury cars are just absurdly expensive status symbols. But fancy cars used to mean cool engineering! I’m even all for keeping most cars running on gasoline so long as there’s 90% fewer cars on the road. Usually online you can’t hate cars (the economic-social phenomenon ) and love cars (cool torque machine living room) at the same time. And I hate that
Yeah, true. But to be honest, as the marketing boss he has to defend that bullshit thing and I wouldn’t stand for it as well.
Seriously marketing has so much power in my company. They dictate what products get developed. Meanwhile my so company they are treated like jesters.
I mean, I feel nuts because I’ve complained about so many EVS that look terrible and not like a normal ice car.
The company’s shares plunged by 8% the day after the Luce was unveiled.
Lol. They let an iPhone designer design a Ferrari, and it really shows.
Whoever designed that smooth as a booger look clearly didn’t have a poster with Ferrari on it, in their room, as a kid.
I would sell their stock too, if I had any.
Jony Ive designed the interior, but for some reason people missed that “minor detail” and have been saying he designed the whole car.
I thought he just designed the interior?
Johnny I’ve would drive around in. Sinclair C5 and it shows
I don’t think the car looks bad at all. The outside is a little bland tbf but it’s not ugly. I think the interior is incredibly tactile and well thought out. I think when we see people tearing around tracks that preorders are going to be extremely strong
The car doesn’t look bad? It looks like an 80’s SciFi prop.
This is what a next Gen supercar should look like:
Car actually doesn’t look that bad, true. I guess it’s just not what people expect when they hear Ferrari. Imho it’s one of those cars that won’t sell now but in 50 years it will be a sought after rarity.
The thing that gets me is when car designers make a car that’s trying to be something it’s not. It’s an EV, not an ICE vehicle. If anything, amplify the motor hum under load (accelerating). Don’t simulate engine sounds. We’re tired of living in a simulation.
Ferrari has one of the greatest design teams in Pininfarina yet they choose a person famous for making a rounded rect to make a totally new product. This is what they get for their poor choices.
Jony Ive only designed the interior of this monstrosity.
Lol it’s so ugly… It’s not that hard to create an EV. Which can also be beautiful.
And of course they chose dookie color to showcase it😂 not even the classic red color Ferrari is known for.
It’s lambo yellow. Xd
