• gravitas_deficiency@sh.itjust.works
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    4 hours ago

    It actually sounds like the university’s recent brown-nosing to our Dear Leader has peeved enough people at the sportswear company that they are going to start hitting that shitty university over the head with legal things.

    Never thought I’d see the day where I genuinely sided with a corporation against a university, but here we are.

  • njm1314@lemmy.world
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    14 hours ago

    God who do you root for in this the evil Corporation or the evil University that supports fascism?

    • pdxfed@lemmy.world
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      5 hours ago

      Celebrity deathmatch needs to come back. The latent anger in the country and number of people who have unfairly escaped evolutionary norms are about 1 step away from The Purge. Clay would be preferable.

  • protist@mander.xyz
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    19 hours ago

    …why did Columbia University sign an agreement with Columbia Sportswear limiting themselves like this? The university was over 180 years old before the sportswear company was even founded

    • tate@lemmy.sdf.org
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      19 hours ago

      Because of how trademarks work.

      180 years ago Columbia University was not in the sportswear business.

      • protist@mander.xyz
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        17 hours ago

        Columbia Sportswear was established in 1938, when Columbia University was over 180 years old. It wasn’t established 180 years ago. In 1938 college sports had been around for decades already. “Because of how trademarks work” isn’t a satisfactory answer to my question

  • Rhaedas@fedia.io
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    21 hours ago

    The title sounds ridiculous, but the details make sense. It’s not just the name, but the name combined with a product, and the university didn’t hold up to the agreement to make theirs unique enough. Imagine if the university started producing music albums and putting their name on it, I think Columbia Records (Sony) would be like, hold up…