God who do you root for in this the evil Corporation or the evil University that supports fascism?
…why did Columbia University sign an agreement with Columbia Sportswear limiting themselves like this? The university was over 180 years old before the sportswear company was even founded
Because of how trademarks work.
180 years ago Columbia University was not in the sportswear business.
Columbia Sportswear was established in 1938, when Columbia University was over 180 years old. It wasn’t established 180 years ago. In 1938 college sports had been around for decades already. “Because of how trademarks work” isn’t a satisfactory answer to my question
College sports were much much different then. A lot less merchandising.
Yes, that’s an understatement. Still doesn’t explain why Columbia University signed away their right to sell shirts that say “Columbia”
Probably because money.
The university knew what it was doing… it deserves to lose this one.
The title sounds ridiculous, but the details make sense. It’s not just the name, but the name combined with a product, and the university didn’t hold up to the agreement to make theirs unique enough. Imagine if the university started producing music albums and putting their name on it, I think Columbia Records (Sony) would be like, hold up…
In another time I would have stuck up for Columbia University here.
No one wants to be associated with Columbia University anymore
Nobody asking the country or US district of?
Country is Colombia, so they’re safe.
Still named after the same asshat italian “explorer.”
