I’d say it’s more like they’re failing upwards. It’s certainly good for AMD, but it seems like it happened in spite of their involvement, not because of it:
For reasons unknown to me, AMD decided this year to discontinue funding the effort and not release it as any software product. But the good news was that there was a clause in case of this eventuality: Janik could open-source the work if/when the contract ended.
AMD didn’t want this advertised or released, and even canned this project despite it reaching better performance than the OpenCL alternative. I really don’t get their thought process. It’s surreal. Do they not want to support AI? Do they not like selling GPUs?
Google also is responsible for the SEO industry. They made ads hugely profitable, then started directing traffic to sites that serve more of their ads, regardless of quality.