So, legally, since AI output is public domain, Pepsi (or someone else) could theoretically take this trailer and replace all the Coke logos with Pepsi, and then republish it as theirs, couldn’t they?
Honestly, while Pepsi isn’t a great company either, if they made an ad pointing out how much “their competitor” spent in water, electricity, etc. on making an ad using AI, and then included that “since AI-generated content can’t be copyrighted, we stole it and paid an intern 1 million dollars to replace the logo with our own” and then just play the ad with the trucks drawn over like in a school notebook to be blue pepsi trucks with the pepsi logo.
I think if a big company went all in on being a world-class AI hater, they’d do really well. It’s kinda a huge untapped market as consumer sentiment against AI grows because it’s being pushed so hard.
They can probably reuse the individual clips, but not this exact edit. The edit was still done by a human. AI can’t produce an entire coherent sequence of different clips. Generative AI basically can’t produce clips longer than 10 seconds without going wonky, it can’t even transition to a different camera angle in the same clip. Also the audio and music in this ad is copyrighted.
So, legally, since AI output is public domain, Pepsi (or someone else) could theoretically take this trailer and replace all the Coke logos with Pepsi, and then republish it as theirs, couldn’t they?
They could but why would they want to use such a shitty ad to sell their product?
Because it would be very funny.
For the attention? They could call it an ad campaign.
Honestly, while Pepsi isn’t a great company either, if they made an ad pointing out how much “their competitor” spent in water, electricity, etc. on making an ad using AI, and then included that “since AI-generated content can’t be copyrighted, we stole it and paid an intern 1 million dollars to replace the logo with our own” and then just play the ad with the trucks drawn over like in a school notebook to be blue pepsi trucks with the pepsi logo.
I think if a big company went all in on being a world-class AI hater, they’d do really well. It’s kinda a huge untapped market as consumer sentiment against AI grows because it’s being pushed so hard.
Pepsi absolutely would have done that in the '90s. They were hardcore into hater ads back then.
They can probably reuse the individual clips, but not this exact edit. The edit was still done by a human. AI can’t produce an entire coherent sequence of different clips. Generative AI basically can’t produce clips longer than 10 seconds without going wonky, it can’t even transition to a different camera angle in the same clip. Also the audio and music in this ad is copyrighted.