Nah pretty much everyone was in agreement that the new logo was worse, what do you me-
Right? I’m definitely not right wing in any way shape or form, but I enjoy Cracker Barrel and the atmosphere once in a while. The logo doesn’t need to be updated to the bland bullshit modern marketers want to force just so they can make millions in bullshit consulting fees. There is no way in hell the new logo was better than the old one to represent the company, but someone got paid a ton of money to convince them that it was a good decision clearly without any market research to back it up. A blind idiot could tell that logo was a worse choice objectively without any politics involved.
Were there bots? Oh, for sure. But they weren’t the reason for the backlash, the shit decision was the reason it was a thing at all.
I still suspect the entire thing was a marketing ploy. That they had no intention of ACTUALLY changing the logo. They just wanted people to push back so they could get in the news. I wouldn’t be surprised if the marketing firm that made the logo also started the backlash.
I suspect the same is true about American Eagle’s Sydney Sweeney ad.
That is entirely possible. Make a shitty logo you never intend to actually use widely and use the backlash as basically free publicity.
It makes sense, and fits with modern society’s social media dynamics.
But I refuse to give the marketing fucks that sort of recognition. It’s more likely they just fucked up because they get paid either way and simple logos are the hot trend right now, and the corporate suits went with the marketing consultants blindly, as most of them usually do.
People have been suggesting this as a strategy at least since New Coke debuted. We can’t always definitively say that was actually the plan, but sometimes we can like with IHOP.
Why do you assume that having an opinion about something means I was solely invested in it? Because clearly having an actual opinion on something must mean I’m making it my entire reason for doing things in my life. Of course.
Is that how you live your life? Only able to focus on one current event at a time? If so that’s extremely depressing. But being unable to think about more than one thing at a time would explain a lot about why people are so easily manipulated by this sort of shit in the first place.
Can you explain the thought process as to how you fabricated your comment out of the 7 words, “Why did you lose sleep over it.”?
You self-generated a random thought and argued with yourself, then somehow blamed me.
Fine job.
Right? I’m definitely not right wing in any way shape or form, but I enjoy Cracker Barrel and the atmosphere once in a while. The logo doesn’t need to be updated to the bland bullshit modern marketers want to force just so they can make millions in bullshit consulting fees. There is no way in hell the new logo was better than the old one to represent the company, but someone got paid a ton of money to convince them that it was a good decision clearly without any market research to back it up. A blind idiot could tell that logo was a worse choice objectively without any politics involved.
Were there bots? Oh, for sure. But they weren’t the reason for the backlash, the shit decision was the reason it was a thing at all.
I still suspect the entire thing was a marketing ploy. That they had no intention of ACTUALLY changing the logo. They just wanted people to push back so they could get in the news. I wouldn’t be surprised if the marketing firm that made the logo also started the backlash.
I suspect the same is true about American Eagle’s Sydney Sweeney ad.
What the fuck…
Wikipedia reference
I didn’t even know this was a thing…
That is entirely possible. Make a shitty logo you never intend to actually use widely and use the backlash as basically free publicity.
It makes sense, and fits with modern society’s social media dynamics.
But I refuse to give the marketing fucks that sort of recognition. It’s more likely they just fucked up because they get paid either way and simple logos are the hot trend right now, and the corporate suits went with the marketing consultants blindly, as most of them usually do.
People have been suggesting this as a strategy at least since New Coke debuted. We can’t always definitively say that was actually the plan, but sometimes we can like with IHOP.
Did anyone actually think the IHOP rebranding was real? That looked like a promo trying to force itself viral from the second they announced it.
Didn’t IHOP do something similar by claiming that they were going to change their name to IHOB?
“IHOb also issued a press release about the change and still used the original “IHOP” in its footer, suggesting the switch was a temporary promotion.”
Seems so. Source.
A bot says…?
Why did you lose sleep over it?
Why do you assume that having an opinion about something means I was solely invested in it? Because clearly having an actual opinion on something must mean I’m making it my entire reason for doing things in my life. Of course.
Is that how you live your life? Only able to focus on one current event at a time? If so that’s extremely depressing. But being unable to think about more than one thing at a time would explain a lot about why people are so easily manipulated by this sort of shit in the first place.
Sorry I triggered your thesis.
Are we not allowed to talk about an interesting intersection of advertising and politics?
You know this is a discussion board, right? If you didn’t want to discuss, why are you posting?
Can you explain the thought process as to how you fabricated your comment out of the 7 words, “Why did you lose sleep over it.”?
You self-generated a random thought and argued with yourself, then somehow blamed me.
Fine job.