• jqubed@lemmy.world
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    7 hours ago

    People have been suggesting this as a strategy at least since New Coke debuted. We can’t always definitively say that was actually the plan, but sometimes we can like with IHOP.

    • halcyoncmdr@lemmy.world
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      6 hours ago

      Did anyone actually think the IHOP rebranding was real? That looked like a promo trying to force itself viral from the second they announced it.