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Cake day: August 27th, 2023

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  • Ursula von der Leyen, the president of the European Commission, has two cards to play that might pop the AI bubble. If she does so, Trump’s presidency will be thrown into crisis.

    First, Dutch company ASML commands a global monopoly on the microchip-etching machines that use light to carve patterns on silicon. These machines are essential for Nvidia, the AI microchip giant that is now the world’s most valuable company. ASML is one of Europe’s most valuable companies, and European banks and private equity are also invested in AI. Withholding these silicon-etching machines would be difficult for Europe, and extremely painful for the Dutch economy. But it would be far more painful for Trump.

    The US’s feverish investment in AI and the datacentres it relies on will hit a wall if European export controls slow or stop exports to the US – and to Taiwan, where Nvidia produces its most advanced chips. Via this lever, Europe has the means to decide whether and by how much the US economy expands or contracts.

    Second, and much easier for Europe, is the enforcement of the EU’s long-neglected data rules against big US tech companies. Confidential corporate documents made public in US litigation show how vulnerable companies such as Google can be to the enforcement of basic data rules. Meanwhile, Meta has been unable to tell a US court what its internal systems do with your data, or who can access it, or for what purpose.

    This data free-for-all lets big tech companies train their AI models on masses of everyone’s data, but it is illegal in Europe, where companies are required to carefully control and account for how they use personal data. All Brussels has to do is crack down on Ireland, which for years has been a wild west of lax data enforcement, and the repercussions will be felt far beyond.