Major loyalty scheme FlyBuys will come to an end later this year.
The scheme allows customers to redeem points for items in its loyalty shop, get petrol discounts and convert their points into New World Dollars.
The programme, has been running since 1996 and has about 1.8 million active Flybuys members.
“The landscape for loyalty programmes has changed, and continues to change rapidly, with businesses now having greater access to technology and capabilities that enable them to create their own highly tailored proprietary loyalty programmes. The Flybuys model of a services and retailer alliance has run its course, so will close at the end of this year,” Ryley said.
Flybuys members would be able to earn points up until 11.59pm on 31 October and would have until 11.59pm on 31 December 2024 to redeem them.
I was thinking about this. We don’t really do Flybuys, but my in-laws only have one supermarket option within an hour’s drive and it’s New World, so they have lots of points and our Christmas presents often come from flybuys. Such as the toaster I don’t like, the vacuum cleaner I don’t like, the jug that doesn’t really work very well.
Admittedly we did get an air fryer from them as well, but I guess that one works well (we only got it last Christmas). I probably would have got a different one if I was picking, though.
Their site seems to be dead so I can’t check, what kinds of things are at the top of their scale?