I would argue the reason modern media sucks so bad is because of min max writing by focus group in pursuit of a test-tube blockbuster. Any originality or risk taking is a no-go so you write for the lowest common denominator and do reboots and remakes. Brand new stuff has to happen using existing IPs that are already popular.

It’s different from just being collaborative or testing ideas on your intended audience. It’s closer to how companies make dog food than the creative process for making good entertainment or art…