Keep in mind that most off-brand products are literally the same brand name product in a different container.
In Canada we have a few off brand labels like No Name and Compliments. Take ketchup for example. The off-brand ketchup is literally the same brand name Heinz or French’s it’s sitting beside, but for $1.50 cheaper. That’s because the off brand companies like Wal Mart and Loblaws pay for production cycle time at the main plants. So a run of Heinz ketchup will actually be a run of No Name ketchup. Heinz gets more money for the use of production time than they would selling that line of their own brand ketchup.
If you’re brand loyal to something, you’re just willing to pay more for a name, not the thing you want. Sour cream, mayo, toothpaste, even soap is all the exact same as the brand name stuff you’re buying.
Most of the time you can tell where it came from by the production stamp. All companies have their own number so the no name ketchup would have the same product number stamp as the brand name one because it came from the same facility.
The recipe is different for the store brand. I did this stuff in the dairy industry for a while. Its not production cycles in dairy, it’s vats. So store brand orders a few vats of product, with way lay less actual milk or doesnt specify as high a minimum quality milk products. More dyes and filler during finishing and no aging. All store brands are essentially flavored and colored mozzarella. They are lower quality.
I still buy them though. Mozzarella is good enough for most recipes.
For other products it’s similar. Lower tolerances on inputs and outputs to reduce cost. Still probably 80% as good as name brand.
I’ve worked in a few of these production lines and they’re literally just changing the packaging at the end of production. The packages could be different enough to change taste or texture but the product itself is identical.
My only loyalty is to brands that have higher quality than the competitors. And that only last as long as they are maintaining their quality or another brand is increasing their quality.
What about Uncle Sam cereal? It’s gone now, bought by a big cereal company and nearly immediately shut down, but there was nothing as fibrous and un-sugared on the American cereal market as that. Oh, sigh, Uncle Sam.
I mean, I wouldn’t care what brand it was if there were anything comparable. But given that it was the only one like it, I was extremely loyal.
I have Zero brand loyalty. Best ingredients for the lowest price gets the sale.
Keep in mind that most off-brand products are literally the same brand name product in a different container.
In Canada we have a few off brand labels like No Name and Compliments. Take ketchup for example. The off-brand ketchup is literally the same brand name Heinz or French’s it’s sitting beside, but for $1.50 cheaper. That’s because the off brand companies like Wal Mart and Loblaws pay for production cycle time at the main plants. So a run of Heinz ketchup will actually be a run of No Name ketchup. Heinz gets more money for the use of production time than they would selling that line of their own brand ketchup.
If you’re brand loyal to something, you’re just willing to pay more for a name, not the thing you want. Sour cream, mayo, toothpaste, even soap is all the exact same as the brand name stuff you’re buying.
Most of the time you can tell where it came from by the production stamp. All companies have their own number so the no name ketchup would have the same product number stamp as the brand name one because it came from the same facility.
Most store brand come from the same manufacturers as brand name products, they just change the packaging.
The recipe is different for the store brand. I did this stuff in the dairy industry for a while. Its not production cycles in dairy, it’s vats. So store brand orders a few vats of product, with way lay less actual milk or doesnt specify as high a minimum quality milk products. More dyes and filler during finishing and no aging. All store brands are essentially flavored and colored mozzarella. They are lower quality.
I still buy them though. Mozzarella is good enough for most recipes.
For other products it’s similar. Lower tolerances on inputs and outputs to reduce cost. Still probably 80% as good as name brand.
I’ve worked in a few of these production lines and they’re literally just changing the packaging at the end of production. The packages could be different enough to change taste or texture but the product itself is identical.
My only loyalty is to brands that have higher quality than the competitors. And that only last as long as they are maintaining their quality or another brand is increasing their quality.
What about Uncle Sam cereal? It’s gone now, bought by a big cereal company and nearly immediately shut down, but there was nothing as fibrous and un-sugared on the American cereal market as that. Oh, sigh, Uncle Sam.
I mean, I wouldn’t care what brand it was if there were anything comparable. But given that it was the only one like it, I was extremely loyal.