Memory-maker Micron has found a way to keep prices for its products sky-high for another five years, by signing 16 “strategic customer agreements” (SCAs) that include a floor price the company says comes with “a very robust gross margin for Micron, well above our peak quarterly margins in any past cycle.”

Micron CEO, president and chairman Sanjay Mehrotra explained the SCAs in prepared remarks delivered during the company’s Q3 earnings call. He explained that Micron has signed 16 SCAs, most of them covering 2026 to 2030, and that they involve a commitment to buy a certain quantity of product and pay for it in a pricing band that has a floor and a ceiling price. The floor price covers the historically high gross margins mentioned above, and the ceiling price means those who commit to an SCA are insulated if memory prices go even higher.

  • Hakuso@scribe.disroot.org
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    3 days ago

    Remember they are traitors to actual customers when the bubble burtsts.

    They should fail, totally, and vanish from the world.

    • theunknownmuncher@lemmy.world
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      3 days ago

      Traitors would mean they were ever on your side. Welcome to capitalism, bud. They’ve always been on the side of maximum profit, like all other corporations.

      • Hakuso@scribe.disroot.org
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        23 hours ago

        There sadly are none, now, outside of the “Big Three” who all did the same.

        I’d suggest we start actively targeting smaller businesses for our suport, to prevent a monopol… Or triopoly in this case, from allowing everyone to be screwed by collusion and manipulation of markets and pricing.

        Not a lot you can do with RAM, or SSDs, or GPUs now, but if we get competitors crop up we should be active in our suport of them and avoiding the ones who want to charge you $600 for an SD card now.

        Plus a lot of this is part of the Bezos plan to force everyone into cloud computiong so all your data belongs to corporations and they can do whatever their constantly changing EULAs allow while overriding legal protecations like how a Health Exchange bypasses HIPPA laws and a corporate owned messenger is excluded from wiretapping laws if they sell their data to the agencies.

    • Blue_Morpho@lemmy.world
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      3 days ago

      They’re like a movie actor who was in obscurity for decades and is suddenly popular. Is it being a traitor when everyone is offering larger and larger amounts for your time?

      If you applied for two jobs, both said they wanted to hire you and started budding higher and higher so you’d work for them, are you a traitor to the customers who ultimately pay your inflated salary?

      I don’t blame Micron. I blame the people who invested billions into AI which allowed this to happen.

      • boonhet@sopuli.xyz
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        3 days ago

        The big 3 are known for being a price fixing cartel.

        Any individual company could make more money by scaling up production. But they don’t because they already know the other 2 won’t.

        So in your analogy the actors have all agreed to only work 10 hours a week and it’s nearly impossible to become an actor without having tens of billions to start

        • Blue_Morpho@lemmy.world
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          2 days ago

          and it’s nearly impossible to become an actor without having tens of billions to start

          There are over 300 companies with over a $50B market cap. The money is there.

          Micron doesn’t expand production not because they don’t want more money but because they think AI is a fad like everyone else.

          • boonhet@sopuli.xyz
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            2 days ago

            There are over 300 companies with over a $50B market cap. The money is there.

            That doesn’t mean they all have $20B in cash to spare, OR the expertise to pull it off. Even China is still playing catch-up and nobody else is even trying because to get started in 2026 would mean poaching a bunch of people with nasty non-compete clauses to even get started planning.

            There are documented cases of these same 3 companies colluding to constrain supply, even openly discussing what the target price of DRAM should be. Some of the people who were found guilty got their fines or even prison time and then came back and got promoted.

            • Blue_Morpho@lemmy.world
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              2 days ago

              That doesn’t mean they all have $20B in cash

              Apple has $68B in cash on hand. Not stocks or other investments, cash.

              There are documented cases of these same 3 companies colluding to constrain supply,

              Yes, but that doesn’t change that there are dozens of companies that could make ram but don’t because they pass off the price increases and blame ram manufacturers while not risking their own money.

              • boonhet@sopuli.xyz
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                14 hours ago

                Apple has $68B in cash on hand. Not stocks or other investments, cash.

                And when they put all of that into their new RAM business, their investors are going to have a bunch of questions.

                Yes, but that doesn’t change that there are dozens of companies that could make ram but don’t because they pass off the price increases and blame ram manufacturers while not risking their own money.

                Even with tens of billions in cash it’s not that simple. Like I said, you first start off by convincing a bunch of people their non-competes and give up their massive annual bonuses, so that’s going to be an investment that the existing companies don’t have to make. Then you’ll have caught up with RAM manufacturing in about 10 years or so once you’ve ironed out all the details.

                China, the biggest economic powerhouse in the world and the epicenter of modern electronics manufacturing, is still not making HBM3 or 4 or whatever nvidia uses now for Rubin at a commercially viable scale at CXMT, they’re only barely making enough DDR5 to get contracts.

                That’s after starting the company in 2016 and getting DDR4 manufacturing going in 2020 and getting people from Samsung to steal trade secrets (and come work for them).

                Just because you can build a fab for 20 billion doesn’t mean it’s only 20 billion to get started, or a quick 2-3 year endeavor to do so. Publicly traded companies can’t really do this because it’s a bunch of expenses over multiple years without a single cent of revenue for many years. This needs to be properly private cash or government backing.

      • Hakuso@scribe.disroot.org
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        2 days ago

        And if one was based on seven companies selling debt to each other creating a bubble that will pop and destroy the economy?

        I would take the one that paid less, but would not be an active plague on the planet and its people.