For officials hoping to quickly build data centers to propel America’s AI ambitions, facing the mounting opposition as the playbook has come together has been tough, NBC News reported. Where before, officials were criticized for quietly signing deals without discussing construction with nearby residents, now they’re encountering backlash before any deal is in the books, Data Center Watch found.

“In some cases,” researchers reported, “opposition mobilized before any project was officially filed, the mere rumor of a data center was enough to trigger organized resistance.”