I’m actually not saying anything is “better” than anything else. I’m saying there is a distinct industrial strategy that involves maximizing engagements primarily through volume of attempts at the minimal cost. It’s very much a bimodal reality, clustered around trying to maximize completions against a constrained set of touches, or merely maximizing touches. I didn’t mention it earlier, but “scams” also fit this profile. And I’m just calling it all slop. It’s the cheapest thing that you can feed the pigs that’ll eat anything anyways. Maximize channel saturation at the absolute lowest cost possible, the message itself being largely irrelevant.

AI excels at that specific task. You can agree or disagree all you want but studies trying to establish “is anyone actually seeing material profit gains out of AI”, are seeing this exact pattern. People trying to use the slop machine to do anything besides making slop aren’t having a great time. People who’s business model is slop are doing great.