Okay, so Campbell’s owns a bunch of brands: Campbell’s, Prego, Swanson, Pace, Snyder’s, and Pepperidge Farms. Campbell’s could have used any brand to launch this product, so my biggest question is: why not under the Pepperidge Farms brand? Pepperidge Farms remembers would have been the perfect ad campaign for this launch.
Okay, so Campbell’s owns a bunch of brands: Campbell’s, Prego, Swanson, Pace, Snyder’s, and Pepperidge Farms. Campbell’s could have used any brand to launch this product, so my biggest question is: why not under the Pepperidge Farms brand? Pepperidge Farms remembers would have been the perfect ad campaign for this launch.
Remember when the VP of Campbell’s made fun of poor people? Pepperidge Farms remembers.
Remember when we used to talk to each other at the dinner table? Pepperidge Farm remembers.