The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
Oblivion “teaches/informs people about services at Staples”, according to the article.
Her engaging videos showcase little-known Staples services, boosting customer interest and store traffic.
How wouldn’t this be advertising?
It’s soft reporting on someone advertising for their company.
Hell, directly in the article:
Katie Omstead—the President at Lo & Sons, who also makes PR and marketing analysis content on TikTok under the handle @ktomstead—made a video on Feb. 12 that called Oblivion a “content and marketing genius,” and shared what Staples should do going forward.
This is why it was reported so much.
Before you go “it wasn’t paid” I’m damn sure she didn’t do the work or wear the outfit for free. Anything you do for a company on company time is paid.
Yeah. It’s gray. I agree, but they are a real user (read: not a spam account), plus I was tired of them DMing me constant insults, as I never block a user. Rather than keeping it removed, I figured the users would show them what the community felt.
Yeah. I’d think so, but moderation is now going to be done by a different mod or admin, because I let myself get involved. I don’t moderate threads/posts if I get involved.
I find the story endearing, if only because Staples is almost dead as a brand and this trans girl is giving them a shot in the arm and making them cool again. All of this is happening during the dark ages of DEI when Republicans are sharpening their knives for such people and brands have backed away from LGBTQ representation after what happened with Bud Light.
Many things can be true depending on the narrative you choose. But, damn, some times you gotta look for a little light.
This story is not what you’re claiming it is
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Advertisers
Advertising:
Oblivion “teaches/informs people about services at Staples”, according to the article.
How wouldn’t this be advertising?
It’s soft reporting on someone advertising for their company.
Hell, directly in the article:
This is why it was reported so much.
Before you go “it wasn’t paid” I’m damn sure she didn’t do the work or wear the outfit for free. Anything you do for a company on company time is paid.
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Yeah. It’s gray. I agree, but they are a real user (read: not a spam account), plus I was tired of them DMing me constant insults, as I never block a user. Rather than keeping it removed, I figured the users would show them what the community felt.
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Yeah. I’d think so, but moderation is now going to be done by a different mod or admin, because I let myself get involved. I don’t moderate threads/posts if I get involved.
It’s a news article in a news publication. This is a news community.
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You’re dedicating a lot of effort to something you don’t like by commenting like 4-5 times.
If you don’t like it, downvote and move on. Thats the way Lemmy works.
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I find the story endearing, if only because Staples is almost dead as a brand and this trans girl is giving them a shot in the arm and making them cool again. All of this is happening during the dark ages of DEI when Republicans are sharpening their knives for such people and brands have backed away from LGBTQ representation after what happened with Bud Light.
Many things can be true depending on the narrative you choose. But, damn, some times you gotta look for a little light.
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Oh god, this. DEI doesn’t mean they can’t advertise.