My friend in Germany sent this to me. The price is €0.75 per can after a discount using the grocery’s app.
I looked up the price locally for me (Washington state, hence the asterisk) at the Kroger-affiliated Fred Meyer, and it was on sale for $23 for a 24 pack of Budweiser. That boils down to €0.81 per can.
*In the title was to acknowledge that Washington state is expensive and I’m sure elsewhere in the country you could find a better deal. But for my little corner of the country, the title holds true.
**My fellow continent-dweller pointed out that our 12oz beers are actually 355ml, and the 330ml can is smaller. Proportionally that brings the price down to exactly €0.75 per can from my benchmark. Add that to a TIL for me.
People who have tried this and are used to European beer - is it really that bad?
As a naive kid I was kind of a “USA fan”, looking forward to try Anheuser-Busch Budweiser (Light or regular) at least once and thought this to be impossible in Germany due to Budweiser-Budvar holding the trademark here.
I was even recently tempted to buy and try it, although I have been completely and strictly dry since taking SSRIs. Then I remembered multiple sources claiming it’s piss, and decided against it.
Makes me wonder why that stuff is so popular in the USA.
They sidestepped the Budweiser ™ issue by naming it Anheuser-Busch Bud. But this requires a licence from Bitburger because of the similarity to Bit ™.
Interesting… makes me wonder even more about what their angle is. Selling it slightly cheaper, but with licensing and shipping fees? Not to mention having to compete against high-quality German beer? Doesn’t seem very profitable to me
They’re new to the German market, and are counting on the World Cup and Olympic sponsorships to provide a sales boost this year. I don’t see where their shipping would be any more than other German beers. They’re small cans.