Elon Musk’s brand sold 12,130 new cars across the EU last month, down from 18,430 in November 2024
Tesla continued a run of weak sales in the EU in November, with new car registrations of Elon Musk’s brand down a third, while Chinese carmakers’ sales soared.
Tesla sold 12,130 new cars across the EU last month, down from 18,430 in November 2024, shrinking its market share from 2.1% to 1.4%, according to data from the European Automobile Manufacturers’ Association (Acea), a lobby group.
The Chinese carmaker BYD recorded by far the fastest sales growth, with registrations across Europe almost tripling year on year up to November, to 42,500. Chinese state-owned SAIC, the owner of the MG brand, recorded sales increases of 26% to push sales to 217,000.



There are many advantages to hybrids over EVs, especially plug-in hybrids. In many scenarios PHEVs are not only more convenient/viable than EVs, they’re cleaner than EVs over the vehicle’s lifespan too. Think: shorter daily trips, mostly runs on electricity but with a smaller battery, in a scenario where electricity production comes from combustion.
For a majority of the world hybrids simply make way more sense, and that will continue to be the case for a decade at least. While I personally would prefer an EV for myself, I’m glad that Toyota is prioritising hybrids.
There are some unfortunate facts to consider.
Why do you need Toyota specifically to make EVs?
I don’t. I’m gonna keep buying European cars. I was replying to the person who said Japanese manufacturers are no longer competitive when it comes to EVs, then you came in and implied it’s better that they focus on hybrids instead of EVs.
I responded to your expectation that Toyota should have become a leader for full EVs. I just tried to explain why I think it makes sense for them to keep doing what they’re good at, which is hybrids. But overall I agree with the points you made, and I think lots of people like Toyota for being no-nonsense and reliable, and some of those people (like you and me) prefer EVs. I’m sure they will make some EVs soon enough though.
Well my expectation was less “what I needed them to do” and more “they could’ve done this and forced the industry to modernize faster because they would’ve had the upper hand, so why didn’t they”
But I think all the Japanese manufacturers just… Went really conservative. They used to experiment more, but I feel like in the 00s they just started focusing on what they know will sell well.