I mean, that basically is how the stock market has worked in the last decade, just basically do a marketing campaign for your company/stock, and then investors get FOMO, pile in.

You’re not really wrong, lol. Ever since the 08 GFC, the ‘economy’, as presented by the media basically just is a series of escalating bubbles in every industry.

… which are of course now, all at the same time… deflating, unwinding, imploding.