Yeah but look at the AV1 hardware support matrix. A lot of current mobile silicon supports decode, not nearly as much supports encode. To have AV1 truly replace MP4/MP5 a hardware encode is necessary so you can do video calls in AV1.
The one who could really make this happen is Apple. If they decided to move away from MPEG-LA and embraced open codecs (AV1 / VP9 / Opus / FLAC / AVIF / JPEGXL / JPEG2000), supporting them in software, hardware, and their services (imessage/ichat/facetime, music store, video store) that would single handedly push the industry.
They did that with HEIC- before iPhones switched to HEIC by default nobody bothered with the encumbered format. Now it’s become de facto standard. That SHOULD have been something open like AVIF, JPEG XL, etc.
Nobody knows what to do with it because it’s proprietary and requires a license. If it was not encumbered, windows would ship with a decoder built-in for free and nobody would have a problem. If Apple devices didn’t use it by default, no one would have a problem because they just wouldn’t use it for anything ever.
If Apple got sick of paying the fee, they could switch to AVIF or JPEG XL or anything else. It wouldn’t be hard, just bake native support into the next OS of everything, and have the next iPhone take pictures in that format by default. The rest of the world will catch up right quick.
Actually come to think of it I’m kind of surprised Google doesn’t do that. Make the native Android camera shoot in AVIF by default…
Yeah but look at the AV1 hardware support matrix. A lot of current mobile silicon supports decode, not nearly as much supports encode. To have AV1 truly replace MP4/MP5 a hardware encode is necessary so you can do video calls in AV1.
The one who could really make this happen is Apple. If they decided to move away from MPEG-LA and embraced open codecs (AV1 / VP9 / Opus / FLAC / AVIF / JPEGXL / JPEG2000), supporting them in software, hardware, and their services (imessage/ichat/facetime, music store, video store) that would single handedly push the industry.
They did that with HEIC- before iPhones switched to HEIC by default nobody bothered with the encumbered format. Now it’s become de facto standard. That SHOULD have been something open like AVIF, JPEG XL, etc.
HEIC is hated because nobody knows what to do with it. Apple devices use it. That’s it.
Nobody knows what to do with it because it’s proprietary and requires a license. If it was not encumbered, windows would ship with a decoder built-in for free and nobody would have a problem. If Apple devices didn’t use it by default, no one would have a problem because they just wouldn’t use it for anything ever.
If Apple got sick of paying the fee, they could switch to AVIF or JPEG XL or anything else. It wouldn’t be hard, just bake native support into the next OS of everything, and have the next iPhone take pictures in that format by default. The rest of the world will catch up right quick.
Actually come to think of it I’m kind of surprised Google doesn’t do that. Make the native Android camera shoot in AVIF by default…
Google does all the same evil shit apple does and nerfs it just enough to spin a good image. They are not your friend.