I think that would depend on how you define both the words market and rate.
Simply because some people are buying tickets that were scalped and sold at higher prices, doesn’t mean that the scalp price is the true rate.
When you raise prices you actually change your market demographic. The more affluent you require your demographic to be, the less available customers you will have.
If tickets are bought even entirely by scalpers, then live nation is still selling every ticket they have and should therefore be able to profit. If they raise prices, there will still be scalpers but now they have more risk that there’s less buyers.
Honestly though, everyone is probably better off saving money and watching local performances and giving money directly to the venue and bands.
The last time I went to a large event that was well priced, it was an insane amount of sweaty people rubbing against me for about 6 hours, most of that was spent waiting, and I got the flu afterwards. It really turned me off to large venues.
I think that would depend on how you define both the words market and rate.
Simply because some people are buying tickets that were scalped and sold at higher prices, doesn’t mean that the scalp price is the true rate.
When you raise prices you actually change your market demographic. The more affluent you require your demographic to be, the less available customers you will have.
If tickets are bought even entirely by scalpers, then live nation is still selling every ticket they have and should therefore be able to profit. If they raise prices, there will still be scalpers but now they have more risk that there’s less buyers.
Honestly though, everyone is probably better off saving money and watching local performances and giving money directly to the venue and bands.
The last time I went to a large event that was well priced, it was an insane amount of sweaty people rubbing against me for about 6 hours, most of that was spent waiting, and I got the flu afterwards. It really turned me off to large venues.