If the tickets were auctioned, they would basically be sold at market value. You submit the highest price you are willing to pay for the section you want, and the system eliminates the lowest bids until you get to the set of people that bid higher that match the number of seats. Those people get the seats at $1 higher than the highest bid eliminated.
The same way everyone else who regulates it does it - require the ID of the purchaser to be presented upon entry. Ticketmaster/LiveNation are simply not interested in curbing scalping as they make directly money off of it. Small independent vendors have employed ID verification for a long time to stop scalping along with explicit obvious messaging that tickets cannot be resold prior to purchase.
No, it’s a sign of an improperly regulated market.
If the tickets were auctioned, they would basically be sold at market value. You submit the highest price you are willing to pay for the section you want, and the system eliminates the lowest bids until you get to the set of people that bid higher that match the number of seats. Those people get the seats at $1 higher than the highest bid eliminated.
tbh how do you regulate the ticket market to demotivate scalpers?
The same way everyone else who regulates it does it - require the ID of the purchaser to be presented upon entry. Ticketmaster/LiveNation are simply not interested in curbing scalping as they make directly money off of it. Small independent vendors have employed ID verification for a long time to stop scalping along with explicit obvious messaging that tickets cannot be resold prior to purchase.
Also add reasonable limits for the number of tickets someone can buy at a time. Being able to buy 8 tickets in one go is absolutely ridiculous.
Absolutely. And if it’s a large group of people, it’s not difficult to have several people buy a few tickets each.