I thought this was slightly funny.
Mark Zuckerberg is known these days for wearing t-shirts with Latin phrases on them, especially ones where he compares himself to Julius Caesar.
Bluesky made a shirt in the same style, but theirs says “a world without Caesars” in Latin.
Ads incentivize them to make the platform addicting and to prioritize ragebait because it will cause people to stay engaged in the app longer.