Summary
In 2024, Americans spent 23% less on streaming services, averaging $42.38 per month, down from $55.04 in 2023.
Factors include “streaming fatigue,” with 27.8% overwhelmed by the number of apps, and increased spending on cable/satellite TV, which rose 11% to $89.29 monthly.
Many switched to cheaper ad-supported streaming options, which hit a record 43% of subscriptions.
The average American now has two streaming services, watches four hours daily, and 26.5% share accounts with others, reflecting shifting viewing and spending habits.
Streaming services suffer from content delivery. Users stay in analysis paralysis looking for what to watch, ultimately watch nothing, and scroll on their phones instead.
Worse, they made the selection process insufferable by auto playing shows and movies while you’re trying to select/learn more.
Lastly, from like 2018 on, they started losing titles to other streaming services and it just got worse and worse of a service to invest in. And since then, prices have gone up, and stupid password sharing bullshit has made that worse.