Summary
In 2024, Americans spent 23% less on streaming services, averaging $42.38 per month, down from $55.04 in 2023.
Factors include “streaming fatigue,” with 27.8% overwhelmed by the number of apps, and increased spending on cable/satellite TV, which rose 11% to $89.29 monthly.
Many switched to cheaper ad-supported streaming options, which hit a record 43% of subscriptions.
The average American now has two streaming services, watches four hours daily, and 26.5% share accounts with others, reflecting shifting viewing and spending habits.
People also have less disposable income. It’s easy to be lazy and keep a streaming service or two going that you’re not really using when money is flowing. When you have to cinch the belt, you tend to remember that you can cancel at any time and just jump from one service to another.
Assuming you don’t have more… piratic tendencies.