Summary
In 2024, Americans spent 23% less on streaming services, averaging $42.38 per month, down from $55.04 in 2023.
Factors include “streaming fatigue,” with 27.8% overwhelmed by the number of apps, and increased spending on cable/satellite TV, which rose 11% to $89.29 monthly.
Many switched to cheaper ad-supported streaming options, which hit a record 43% of subscriptions.
The average American now has two streaming services, watches four hours daily, and 26.5% share accounts with others, reflecting shifting viewing and spending habits.
Yeah, Dwayne Johnson is cool and all… but maybe give someone else a shot. If Verizon didn’t give me free Hulu and Disney, we wouldn’t have them, getting rid of Prime this year, and Netflix is pretty close to the chopping block. I watch a lot of YouTube and pay to not see ads. Probably continue that for a while. Just don’t get the value and as I get older, just less interested in any of the content. I find myself going back and watching things for the past decades.
We can do Chris Pratt, or Jack Black. But it needs to be one of those 3.