Summary
In 2024, Americans spent 23% less on streaming services, averaging $42.38 per month, down from $55.04 in 2023.
Factors include “streaming fatigue,” with 27.8% overwhelmed by the number of apps, and increased spending on cable/satellite TV, which rose 11% to $89.29 monthly.
Many switched to cheaper ad-supported streaming options, which hit a record 43% of subscriptions.
The average American now has two streaming services, watches four hours daily, and 26.5% share accounts with others, reflecting shifting viewing and spending habits.
The trend will continue. You can’t bleed water from a stone. All of this has a ceiling.
People are likely spending less because they have to spend more in other areas. That won’t change, and wages certainly aren’t going up.
Every corporation everywhere cannot continue to increase profits year over year. It is a mathematical impossibility.