Stream Fatigue? Americans Spent 23% Less on Streaming Services in 2024, Study Finds
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The average U.S. citizen spent $42.38 on streaming services each month in 2024, down 23% from last year, a new report found

Summary

In 2024, Americans spent 23% less on streaming services, averaging $42.38 per month, down from $55.04 in 2023.

Factors include “streaming fatigue,” with 27.8% overwhelmed by the number of apps, and increased spending on cable/satellite TV, which rose 11% to $89.29 monthly.

Many switched to cheaper ad-supported streaming options, which hit a record 43% of subscriptions.

The average American now has two streaming services, watches four hours daily, and 26.5% share accounts with others, reflecting shifting viewing and spending habits.