Proton isn’t reinventing the wheel with this crypto wallet. But it’s another solid option for people looking to create a crypto wallet for the first time. However, cryptocurrencies tend to be a polarizing topic, so let’s see if Proton Wallet doesn’t hurt Proton’s brand image in the future.
- More information: Proton Blog Article
Companies do the second all the time. As the number of services grows, so do the options for service tiers. But that only works if there’s competition. For example, my ISP had two options for years, but as soon as my city announced a new fiber rollout, they overhauled their product offering with options above and below the previous options. I just checked and they overhauled things again (new higher tiers), and now my tier is $5/month cheaper than it used to be. In my area, we currently have about 4 options (cable, DSL, my local ISP, radio), and we’re adding a city-owned fiber network as a fifth.
Oh, and they added more features and now offer TV, managed WiFi, etc, and those are also at competitive prices. So at least in my case, adding options has decreased prices due to product segmentation.
Back when I only had 2 options (cable or DSL), their prices kept going up and their features stayed stagnant.