

Google prioritizes Reddit results FYI
Yes, I think of them as circumstantial evidence rather than hard evidence.
While I appreciate you calling out AI content, it is helpful to substantiate how you concluded that it is AI generated to prevent people thinking these claims are all false positives. Nothing in the image seemed uncanny to me (apart from whatever physics would be required to make the suit itself). Several different online AI image detectors all claimed this image was real. Reverse image searches led to only recent social media posts with no further details. I did find two sources (of dubious credibility) that claim it to be AI generated
Source 1: https://x.com/i/trending/1987710874111398067
Source 2: https://malwaretips.com/blogs/beer-jacket-viral-trend/
Despite the apparent lack of any AI generated image traits (as far as the detectors and me can tell), since there is apparently no further details and all of the information is new and “viral”, I would think this is AI generated. It would also make sense as an awareness marketing scheme for the beer brand on the front of the coat.
What characteristics stuck out to you?
Edit: Based on the above information and things other commenters said, I think the simplest solution is that the beer’s marketing campaign started with a real photo of a guy in a clear puffy jacket and then used AI and/or photoshop to edit the image to fill the jacket with beer and to put a logo and straw on it. I’ve seen no criticisms of anything separate from the jacket, so the environment, lighting, camera focus, and guy’s face seem canny enough to be real. I guess there are two points at hand:
Is it real? No.
Is it AI-generated specifically? Undetermined. There are loads of memes that are photoshopped which we don’t take issue with. It’s specifically the images which are deceptive about their plausibility that are the problem.


On social media like Reddit, unnecessary censorship is often used as engagement bait. As far as I am aware, comments on the Threadiverse (a broader term than just “Lemmy”) only boosts posts upward in the Active category rather than in the Hot category, so that form of engagement bait uniquely does not really work here. Additionally, bots on Reddit would repost (either from old Reddit posts or directly from the source social medium) screenshots of tweets with the username edited to a different user, sometimes even celebrities, to bypass image recognition filters.
In my mind, it’s always best to cite your source if you can. However, if you can separate the self-focused fluff (if there is any) from the actual content, that would be even better. An example of this is a screenshot of a TikTok with a paragraph of soapbox text located near the content creator’s face; we don’t need the excess focus on the clout-chasing, so cropping the image to just their paragraph (assuming it is an original quote) and citing the creator would be better in that case.
On another sidenote, unlike Reddit, you can edit your posts here to change the image in the post.


Why censor username?
It’s more like this

“Trump” and “twelve year old girl” should not be said in the same sentence
Wait until OP finds out about cinnamon

You’re running because you’re part of it

Maybe Dick’s passing will reverse the curse and set us back onto the right timeline
Unless you’re Harry Truman, I don’t think a publication’s front page that has no intent to be funny qualifies as a meme
Is this really a meme? Like is there a joke to it that I’m missing?
Mom says I’m not old enough to watch these movies
My ideology is whatever is convenient for me in the moment
I’ve coined the term “benevolent Machiavellianism” for schemed social manipulation of people into doing what is in all parties’ best interests
Cheney shot a guy in the face. The guy apologized for it afterwards.
I mean, Mary was supposedly around age 14 when she gave birth to Jesus. I wouldn’t consider a 14 year old to yet be a woman.
I’m not being any more pedantic than Shakespeare’s Macduff.