Most of their money comes from business. On the one hand, there’s the argument that business owners will notice that most of the tools they use these days are actually web apps and that you don’t need anything more than a browser to use them and therefore will have no problem moving away from Windows. On the other hand…inertia is real and people tend to equate value and cost. My brother is a senior IT person and he’s been a linux specialist for almost all of his career. Until the day that a company he worked at got new leadership and they insisted on moving everything to windows and retraining all the IT staff because “nothing that’s free could possibly be good or secure”.

For some people, the fact that Windows costs money will absolutely be seen as a plus.