OP, did you editorialize the title?

Here’s is the article’s actual title: Why did the #TwitterMigration fail?

The original title is accurate, but I wouldn’t say that your editorialized title is accurate. This is a piece about Mastadon almost exclusively (yes the author uses it as a shorthand, but most of the arguments are ultmalty Mastadon-specific).

I too had a Mastadon account and I too no longer use it. Why? The big problem with Mastadon (and with Twitter) is that most of the value is in fiollowing celebrities, and the celebritites want to reach the widest audience possible, which for now is still Twitter.

The value in reddit is in the community. That’s a fundamental difference and it is extremly portable.

Besides that, the author has some poor takes:

Decentralisation makes the user experience worse

Yes it does. As does monetization. However, unlike monetization, the worse user experience from decentralisation is temporary as it is merely a development problem and there is incentive for the community to make the experience better and they are doing just that. Corporate interests, however, have incentives to make the user experience on their traditional platforms worse. See: enshittification. Cory Doctrow said it better than anyone else will.

The people who accept these trade-offs are not normal, and they’re in charge

The author compares this to linux, but the analogy really is much closer to… the Internet. The internet was pioneered by nerds and social outcasts, and maybe the author is too young to know this but for a long time using the internet was very uncool. Arguably Twitter was very unpopular when it first hit the scene. Of course it changed quickly as the tide was already shifting towards online being the new trendy place by then.